When we are setting up our PPC campaign to send traffic to our salespage using the steps a-f above, do we follow the same steps as when preparing for the survey set up as outlined in the videos? Are there any changes that we would have to make?
Starting with the video, “Module #7a: Building a Seed List of Keywords”, you show us how to create a seed list of keywords. With the big list that is created you then group the keywords using the Niche Sherpa Keyword Tool. This step is covered in the video, “Module #7b: Keyword Organization”.
And with this process, in video #7a of building the list, how big is too big? My niche is very popular with lots of different search terms, like, cure, treatment, prevent etc. Each “qualifier” + niche word garners a list of over 300 keywords when put into the Google Keyword Tool so I could get a massive list. Would this help with my PPC campaign to have a massive list made of not just one qualifier, like ‘cure’?
I’ve got about 950 keywords (fairly targeted to my niche) so far, is that enough? Can easily get more.
What is the reason why you want to get a broad list of keywords? Is it because then you will have more long tail keywords on your list? And the advantage of this is then your advertising costs go down and you have a better chance of finding an under served keyword?
I can see the advantage of having long tail keywords for SEO but for PPC it’s a bit different. To me the best keyword for PPC would one that is as close as possible to your domain name and have buyer intent in it.
In the video, “Module #7f: How to Set Up a Pay Per Click Campaign” where you show us how to create our ad, how do we do the “Create text ad” part, like Ad Title and Ad Text(this will be different than the survey)?
Thanks a bunch, Alwyn