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Author Topic: Article Exchanges
Neal
Newbie
Posts: 7
Post Article Exchanges
on: November 29, 2011, 04:42

I recently did a case study regarding content based backlinking. I am not sure if I should be using the term embedded content backlinking or if they are one in the same. In any event, what I have found is I get way more search engine juice when the backlinks are nicely placed in a 600 – 800 word article rather than just a stand alone link somewhere on a site.

The example I used for this case study is a link I have had on this site for about two years:

http://www.cartridgeworldhawaii.com/

I can not find very many traces of the effectiveness relative to the search engine index value in relation to this link. Mind you, it has been there for two years.

The next site I used to include in my test is:

http://www.digitalvaultconsulting.com/Information.html

Within two weeks of having this article and links placed on this site, the site was indexed and recognized by the various search engines relative to my primary site:

http://computercornerhawaii.com/wpp/

I am wondering if Moe or anyone has similar results using the same or different SEO techniques? Please let me know as I am interested to learn.

mmuise
Administrator
Posts: 387
Post Re: Article Exchanges
on: November 29, 2011, 14:53

Hi Neal,

I just want to confirm the question you’re asking – are you asking if anyone has had better SEO results from embedding links in a long article, rather than just placing the link somewhere else on a site?

If that’s your question, then I believe the answer is “yes”. I haven’t tested this, but my understanding is that Google places more weight on links embedded in the content of an authoritative (i.e. long and original) article than just a lone link sitting in the sidebar or footer of a site.

Moe

Neal
Newbie
Posts: 7
Post Re: Article Exchanges
on: December 14, 2011, 22:35

It seems that this technique carries a lot of weight with Google.

An associate/competitor of mine hired an India based SEO firm. He has taken first position, and several other positions of the first and second page google results for my most traffic drawing keyword phrase. Because I am tracking the phrase with alerts, I can see that they are posting the same low quality article on several PR4 sites that seem to have been created by them. Am I doomed until he is penalized or sandboxed? Or to should I just pick another keyword rather than try and compete with their 3 to 4 article posts a day?

mmuise
Administrator
Posts: 387
Post Re: Article Exchanges
on: December 28, 2011, 17:01

It would be pretty hard to compete with links from PR4 pages, I think. Unless you want to put the resources into going head-to-head with your competitor, I’d recommend you find other (related) keywords to try to rank for.

Moe

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