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Author Topic: What to do next (B) ?
Alwyn
Pro
Posts: 282
Post What to do next (B) ?
on: November 16, 2011, 19:36

Hey Moe,

What is the reasoning behind interviewing experts when most, if not all the content can be gathered from other sources ? Is it for the quotes (my writer used many quotes in my book) ? Is it for the credibility ? Most of my best content in terms of usage came from other sources and not from the experts. Not to mention the fact that there is so much PLR material out there. Although most is rubbish there is surely some that is half decent and so incredibly cheap(and fast) compared to having interviews and writers hired etc.

I have now got my two eBooks all done and ready to circulate(Yay !). How do I physically get them out there now ? I also want to include 2 bonus PLR books which I have now also but they are in article form and I am making little pamphlets out of them. Do I need covers for these too ? How do I bundle everything together including the audios(although my 3 audios aren’t very clear) ? Do I need to worry about security with the PDF’s ?

You said that my survey respondents(SR) receive the full, paid version of the eBook for free. Why ? Wouldn’t it make more sense to give them the “free” version (the one used to get opt-ins) and then sell them the “paid” version later. I never told them which book they would get in my contact with them.

With whichever book I end up giving them, how will I approach my SR list ? Do I need to do a fancy launch thingy ? Do I do it by auto responder ? Do I need a fleet of marketing emails ready ?

Do auto-responders (AWeber) and opt in forms go hand in hand, ie, do you have to have AWeber all set up before you put in an opt in form on your site ? Along with the normal opt in box, should I go with Pop Up Domination immediately ?

How do I do a “product launch” ?

Thanks a million, your faithful and eager student, Alwyn

mmuise
Administrator
Posts: 387
Post Re: What to do next (B) ?
on: November 17, 2011, 15:19

Hi Alwyn – answers to your questions:

“What is the reasoning behind interviewing experts when most, if not all the content can be gathered from other sources ? Is it for the quotes (my writer used many quotes in my book) ? Is it for the credibility ?”

It’s fourfold. Interviewing experts: (1) is a source of high-quality content; (2) gives your product credibility; (3) differentiates your product from competitors (many of whom will created a product only using crappy PLR) ; (4) provides you with a product (i.e. the audio interview) that many of your customers will perceive as very valuable (so make sure to bundle the interview with your ebook!)

“How do I physically get them out there now ?”

The easiest way to make them available for sale is to sign up with Clickbank. Here’s a tutorial:
http://www.clickbank.com/sell_products.html

“Do I need covers for these too ?”

Not necessarily. I usually just create a text cover page (in Word) for my free reports.

“How do I bundle everything together including the audios(although my 3 audios aren’t very clear) ?”

You create a “download page” on your site, with links to the files. (You’ll need to upload the files to your server, copy the URL location, then paste the URLs on your download page.)

“Do I need to worry about security with the PDF’s ?”

I don’t. The cost to me of producing extra PDFs is zero, so I’m not concerned about theft (although I know some vendors who freak out over this. I just don’t get it…)

“You said that my survey respondents(SR) receive the full, paid version of the eBook for free. Why ?”

By giving survey respondents the full, paid version of the ebook for free you accomplish two things: (1) being an ethical human being (because you promised them a free copy!; and (2) testimonials that you can put on the sales page for your product. As you know, testimonials are HUGELY important in making sales. Make sure that when you send the free copy of your ebook to survey respondents you ask them to reply to your email once they’ve read the ebook and let you know what they think of it. Some (hopefully most) of the feedback will be positive, and you can use that on your sale page.

“With whichever book I end up giving them, how will I approach my SR list ? Do I need to do a fancy launch thingy ? Do I do it by auto responder ? Do I need a fleet of marketing emails ready ?”

You simply send them an email and say “here’s the free ebook I promised you”. Tip: instead of attaching the ebook to your email, you can upload the ebook to your server, then create a special download page on your site with a link to the ebook download. On that download page, make sure you have Adsense blocks and ads for affiliate offers. Some of the people who download the free copy of the ebook will also click on the Adsense ads, and a couple might click on the affiliate ads and end up buying (so you’ll make a commission).

“Do auto-responders (AWeber) and opt in forms go hand in hand, ie, do you have to have AWeber all set up before you put in an opt in form on your site ?”

Yes. Look at this tutorial by aWeber: http://www.aweber.com/blog/articles-tips/easy-opt-in-form-tips.htm

“Along with the normal opt in box, should I go with Pop Up Domination immediately ?”

I would. Some people are annoyed by pop-ups, but they’re so effective at increasing opt-ins that it’s worth it, in my opinion.

“How do I do a “product launch”?”

Wow, you’re not asking much! Needless to say, learning how to do a product launch is an entire course unto itself. Jeff Walker has an expensive product on this topic (Google “product launch formula”), and it’s also covered in the course called “Teaching Sells” (which I’m a member of, and highly recommend: http://teachingsells.com/ ).

Moe

Alwyn
Pro
Posts: 282
Post Re: What to do next (B) ?
on: November 17, 2011, 20:07

Hi Moe,

I will just quickly say thank you for your excellent answers. I am just getting my last bonus eBook assembled and then I will be ready to move on to the next step. More to come, shortly.

Thank you, Mr Alwyn

Alwyn
Pro
Posts: 282
Post Re: What to do next (B) ?
on: November 20, 2011, 01:21

Hi Moe,

When I create the download page with links to the files (for the survey respondents), should this page be totally separate from my blog or can it be just a regular page? Right now I have it set up as a regular page on my blog. It’s simply titled “Downloads” but the page is not listed on the pages nav bar so only people who I send the link to can access it. Is this the right way to do it ?

Thanks, Alwyn

mmuise
Administrator
Posts: 387
Post Re: What to do next (B) ?
on: November 20, 2011, 19:43

Hi Alwyn – that’s fine. The most important thing is (obviously) to make sure the page isn’t listed on the nav bar, so not everyone can access it. You’ve done that, so I think you’re fine.

Moe

Alwyn
Pro
Posts: 282
Post Re: What to do next (B) ?
on: December 8, 2011, 03:46

Hey Moe,

The last several weeks I have been working my tail off getting everything sorted.

To reply to your post previously :

1. I understand now about interviewing experts.
2. I’ll check out Clickbank later.
3. Made covers for the bonus books with Word.
4. Have created a download page with links to all the schwag (“bundled” together).
5. Not worried about security.
6. I see your point and my survey respondents will get the full paid eBook with all the extras.
7. Have spent days setting up Mailchimp (it’s free) and now it’s all ready for my first campaign. I had a developer fix up my opt-in form.
8. Will try Pop Up Domination later.
9. Product launch later.

The question I have today is a simple one. When should I send out the campaign (an email) to my survey respondents, letting them no of their access to my eBook ? Is there any day of the week, time of day when this is best ? Does it matter ?

Thanks, Alwyn

mmuise
Administrator
Posts: 387
Post Re: What to do next (B) ?
on: December 8, 2011, 17:04

Hi Alwyn,

That’s a good question, and the answer depends on your subscribers. But the day of the week that seems to get the best response for me is Monday – specifically, Monday morning.

I’ve tested sending out emails on different days of the week, and for my subscribers the weekend gets the worst open rate. Monday morning is best. My theory is that most people aren’t happy to be back at work after the weekend, and are looking for diversions – so they’ll open any non-work-related email that comes into their inbox!

Hope that helps,

Moe

Alwyn
Pro
Posts: 282
Post Re: What to do next (B) ?
on: December 8, 2011, 23:25

Good afternoon Moe,

Thanks for your answer. I found the following link on email opens after chatting with the Mailchimp folks. The data here is pretty interesting : http://mailchimp.com/resources/research/

After looking at this data, I think I’m gonna fire off my campaign tomorrow at about 12pm PST.

To many email opens, Alwyn

mmuise
Administrator
Posts: 387
Post Re: What to do next (B) ?
on: December 9, 2011, 17:48

Hmmm, interesting. That hasn’t been my experience. It goes to show that you really need to test these things and figure out what works best for your subscribers.

Good luck with your inaugural email!

Moe

Alwyn
Pro
Posts: 282
Post Re: What to do next (B) ?
on: December 13, 2011, 03:20

Hey Moe,

It’s 3.3 days into my campaign now and I’ve got a 34.7% open rate and a 18.4% click rate on the link to my download page. How long do I wait until I take the next course of action and what would that be?

I checked out ClickBank as a way of promoting my eBook but I’m not sure this will work. I noticed that there are quite a few products in the same niche as mine on there already and all the popular ones have professional looking sales pages. Only a few have decent gravity, the rest aren’t selling at all. I don’t feel like I can compete against this right now. I don’t feel it would be worth the $50 ClickBank sign up fee and all the money I would need to spend on a sales page etc. Is my thinking correct with this ?

Are there any other options for promoting my eBook ?

Thanks, Alwyn

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