Hi Alwyn – answers to your questions:
“What is the reasoning behind interviewing experts when most, if not all the content can be gathered from other sources ? Is it for the quotes (my writer used many quotes in my book) ? Is it for the credibility ?”
It’s fourfold. Interviewing experts: (1) is a source of high-quality content; (2) gives your product credibility; (3) differentiates your product from competitors (many of whom will created a product only using crappy PLR) ; (4) provides you with a product (i.e. the audio interview) that many of your customers will perceive as very valuable (so make sure to bundle the interview with your ebook!)
“How do I physically get them out there now ?”
The easiest way to make them available for sale is to sign up with Clickbank. Here’s a tutorial:
“Do I need covers for these too ?”
Not necessarily. I usually just create a text cover page (in Word) for my free reports.
“How do I bundle everything together including the audios(although my 3 audios aren’t very clear) ?”
You create a “download page” on your site, with links to the files. (You’ll need to upload the files to your server, copy the URL location, then paste the URLs on your download page.)
“Do I need to worry about security with the PDF’s ?”
I don’t. The cost to me of producing extra PDFs is zero, so I’m not concerned about theft (although I know some vendors who freak out over this. I just don’t get it…)
“You said that my survey respondents(SR) receive the full, paid version of the eBook for free. Why ?”
By giving survey respondents the full, paid version of the ebook for free you accomplish two things: (1) being an ethical human being (because you promised them a free copy!; and (2) testimonials that you can put on the sales page for your product. As you know, testimonials are HUGELY important in making sales. Make sure that when you send the free copy of your ebook to survey respondents you ask them to reply to your email once they’ve read the ebook and let you know what they think of it. Some (hopefully most) of the feedback will be positive, and you can use that on your sale page.
“With whichever book I end up giving them, how will I approach my SR list ? Do I need to do a fancy launch thingy ? Do I do it by auto responder ? Do I need a fleet of marketing emails ready ?”
You simply send them an email and say “here’s the free ebook I promised you”. Tip: instead of attaching the ebook to your email, you can upload the ebook to your server, then create a special download page on your site with a link to the ebook download. On that download page, make sure you have Adsense blocks and ads for affiliate offers. Some of the people who download the free copy of the ebook will also click on the Adsense ads, and a couple might click on the affiliate ads and end up buying (so you’ll make a commission).
“Do auto-responders (AWeber) and opt in forms go hand in hand, ie, do you have to have AWeber all set up before you put in an opt in form on your site ?”
Yes. Look at this tutorial by aWeber: http://www.aweber.com/blog/articles-tips/easy-opt-in-form-tips.htm
“Along with the normal opt in box, should I go with Pop Up Domination immediately ?”
I would. Some people are annoyed by pop-ups, but they’re so effective at increasing opt-ins that it’s worth it, in my opinion.
“How do I do a “product launch”?”
Wow, you’re not asking much! Needless to say, learning how to do a product launch is an entire course unto itself. Jeff Walker has an expensive product on this topic (Google “product launch formula”), and it’s also covered in the course called “Teaching Sells” (which I’m a member of, and highly recommend: http://teachingsells.com/ ).