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Author Topic: Your opinion about some neglected markets
miguelfran
Newbie
Posts: 12
Post Your opinion about some neglected markets
on: November 15, 2011, 15:49

Hi,

As Moe wrote in the Niche Sherpa Mountain Guide, market like Latin America are neglected by many marketers, it’s true. What do you think are the reasons for that?

That’s why I am doubtful about to invest effort, money and time in this market, despite is the most convenient to me, because my lenguage skills.

I’ll appreciate your feedback

Thanks

Miguel

mmuise
Administrator
Posts: 387
Post Re: Your opinion about some neglected markets
on: November 16, 2011, 15:04

Hi Miguel,

I think there’s HUGE potential in Latin America. With the economies of countries like Brazil, Chile, and Peru growing rapidly, it just means more people are going to have more money to spend – including spending it online.

I’m not exactly sure why Latin America is neglected by marketers, but I suspect it’s because most internet marketers are from English-speaking countries, so they don’t speak Spanish or Portuguese. And because they don’t speak the local language they (correctly) believe it would be a big hassle getting into those markets. This is the main reason I haven’t had my own products translated into Spanish – because, in addition to translating my products, I’d also need to set up customer support in that language, too.

Miguel, your language skills are a big advantage. One simple way you could start making money in Latin American markets is to start promoting the most popular Clickbank products that are available in Spanish. Here’s one example: a product called “Truth About Abs”, which is a huge seller in English-speaking markets, and has been translated into Spanish (“Pierda Grasa Abdominal”): http://www.pierdagrasaabdominal.com/

Another way you could get started is to look at the most popular Clickbank products that DON’T have a Spanish equivalent, and create your own similar, Spanish-language product. Just follow the steps in Niche Sherpa to get a good understanding of your market, then create your product.

If you have any questions about how to get started, go ahead and post them here.

Moe

miguelfran
Newbie
Posts: 12
Post Re: Your opinion about some neglected markets
on: November 18, 2011, 15:30

Hi Moe,

Recently I had made some problem keyword research and I found weakness on the health market. If I decide to work that niche:
Should I start a multi product site (I like this option because I’m thinking in a long term business), or individual sites for each niche.

I have this situation, in one site:

After receiving over 365 clicks to the offer page has not yet achieved any sale, with a CTR exceeding 25%. The product is sold on Amazon and is a bit expensive, over $ 600. Most traffic comes through the keyword “buy-product name-cheap”, and the product really is not cheap, and I can´t give any discounts. My question is should I continue investing effort and money in this project with other keywords, such as “buy-product name” (without “cheap”). What do you think?

Thanks

Miguel

mmuise
Administrator
Posts: 387
Post Re: Your opinion about some neglected markets
on: November 21, 2011, 14:17

Hi Miguel,

Sorry, I missed your post and only saw it now.

Regarding whether you should start a multi product site or individual sites for each niche, my preference is to sell multiple products from the same site. I find it’s better to give visitors multiple choices for products.

Regarding the Amazon product you sell, $600 is definitely a “big ticket item” – so when people arrive on your site after typing the keyword “buy-product name-cheap”, they probably ARE disappointed to see that it’s still so expensive.

A couple of questions:

(1) What’s your commission on the product?

(2) How much is your CPC (cost-per-click)? (I’m assuming you’re paying for advertising to get visitors to your site.)

My rule of thumb for PPC advertising is this: if I’ve spent more on a keyword than my profit margin, without getting a sale, I’ll consider deleting that keyword.

An example: one product I sell has a profit margin of $40. When I look at all of the keywords in my PPC account (I’m advertising on Bing at the moment), if a keyword has cost me $40 or more, and has not resulted in a sale, I’ll delete (or pause) that keyword from my account.

Moe

miguelfran
Newbie
Posts: 12
Post Re: Your opinion about some neglected markets
on: November 22, 2011, 03:26

Hi Moe,

Answers:

(1) Commission on the product is around 25$

(2) Traffic comes from search engines. I don’t use CPC for that site

Thanks

Miguel

mmuise
Administrator
Posts: 387
Post Re: Your opinion about some neglected markets
on: November 22, 2011, 14:32

Hi Miguel,

Wow, that’s a low commission for such an expensive product! But I guess I’m used to Clickbank commissions, which are typically 75% of the price of a product.

If it’s costing you nothing to drive traffic to the offer page (i.e. if all the traffic to the page is organic, and you’re not spending much time/money on SEO), then I would let it run for more visits. But at some point soon you should consider testing out Adsense blocks, or other affiliate offers, on that page. That page might simply be better for generating Adsense revenue, or another offer might work better, rather than the Amazon offer. The key is to test out different offers, and keep track of how much revenue they generate.

Moe

miguelfran
Newbie
Posts: 12
Post Re: Your opinion about some neglected markets
on: November 23, 2011, 17:21

Thanks Moe,

Yes, all the traffic to the page is organic and I think with a not too big effort doing SEO I can increase traffic volume. A week ago I put some Adsense blocks and now I got my first dollar, what is great for me.

Miguel

mmuise
Administrator
Posts: 387
Post Re: Your opinion about some neglected markets
on: November 24, 2011, 14:32

Miguel, you should check out this report on Adsense placement (it will show you how to test different placements of Adsense blocks on your site, so you can see which generates the highest clicks and revenue): http://www.dynamicmedia.com/ultimate-heatmap/ .

Moe

miguelfran
Newbie
Posts: 12
Post Re: Your opinion about some neglected markets
on: November 29, 2011, 00:47

Thanks Moe, very interesting the report.

I’ll appreciate your opinion about a domain selection, between this two options:

1.- Domain name: MyKeyword.net
Age domain: 2008
PR: 0
Indexed Page: 1
Backlinks: 0
It is expiring now. I don´t know how, but is ranked number 6 on the first page of google

2.- A generic aged domain with higher page rank

Wich one would you choose?

Miguel

mmuise
Administrator
Posts: 387
Post Re: Your opinion about some neglected markets
on: November 30, 2011, 15:03

Hi Miguel,

I would choose the domain that has less competition. I know that page rank is important, but I’ve been able to rank sites with no page rank in a matter of weeks – because they had very low competition.

If the competition level is the same for the two domains you’re considering, I would go with the second one (i.e. the generic aged domain with higher page rank). Google values age highly, so that’s an important factor.

Moe

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