Hi Alwyn – answers to your questions:
you mentioned MP3 format – is this the best format to have ?
And I presume that the next step is to have this MP3 transcribed – how to do ?
** You should follow the same outsourcing procedure that you followed to hire an interviewer – only this time, you’re looking for someone who has transcription experience. Transcription tends to be very inexpensive, so I wouldn’t pay more than $50 to have your interviews transcribed (depending on how many interviews you have, and how long they are).
And then the step after that is to have this transcription made into an eBook etc ?
** Yep. You can do that yourself, or hire someone with good editing skills to do it.
One final point: you say that you can’t hire a programmer until your ebook is finished. Not so. The free offer you will have on your site (i.e. the one you’re offering in exchange for a visitor’s email address) should be based on your survey results.
The free offer (e.g. a free report, a 5-day e-course) should answer the questions your respondents asked, but should answer them incompletely. If your subscribers want to learn the complete answer, they’ll have to buy your ebook.
Here’s one approach to take in developing the content for your free report (or e-course): answer the “what”, “why”, and “who” questions that people have, but not the “how” questions. So if your site is about acne, your free report will describe who gets acne, why they get it, and what happens when they get, but not HOW to cure it. People pay for solutions – it’s the “how” that they’ll pay for.
Hope that helps,