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Author Topic: What to do next ?
Alwyn
Pro
Posts: 282
Post What to do next ?
on: September 16, 2011, 22:31

Greetings on this late summer day, Moe,

My freelancer will be finished with the interviews soon and I need to know what to do next. In the video you mentioned MP3 format – is this the best format to have ?

And I presume that the next step is to have this MP3 transcribed – how to do ?

And then the step after that is to have this transcription made into an eBook etc ?

I am also working on finding writers for my articles and this takes time to find the right match. I’ve got 1 writer so far who will complete 3 articles for $50 – a little steep but she is good. I’ve got a bunch more that I am paring (your word) down at the moment.

My ad on scriptlance, in search of a programmer for my website layout, elicited a large response. However, I can’t proceed with that until I get my eBook done and know the details to include in the opt in box section.

Hope all is well, Alwyn

mmuise
Administrator
Posts: 387
Post Re: What to do next ?
on: September 18, 2011, 14:41

Hi Alwyn – answers to your questions:

you mentioned MP3 format – is this the best format to have ?

** Yep.

And I presume that the next step is to have this MP3 transcribed – how to do ?

** You should follow the same outsourcing procedure that you followed to hire an interviewer – only this time, you’re looking for someone who has transcription experience. Transcription tends to be very inexpensive, so I wouldn’t pay more than $50 to have your interviews transcribed (depending on how many interviews you have, and how long they are).

And then the step after that is to have this transcription made into an eBook etc ?

** Yep. You can do that yourself, or hire someone with good editing skills to do it.

One final point: you say that you can’t hire a programmer until your ebook is finished. Not so. The free offer you will have on your site (i.e. the one you’re offering in exchange for a visitor’s email address) should be based on your survey results.

The free offer (e.g. a free report, a 5-day e-course) should answer the questions your respondents asked, but should answer them incompletely. If your subscribers want to learn the complete answer, they’ll have to buy your ebook.

Here’s one approach to take in developing the content for your free report (or e-course): answer the “what”, “why”, and “who” questions that people have, but not the “how” questions. So if your site is about acne, your free report will describe who gets acne, why they get it, and what happens when they get, but not HOW to cure it. People pay for solutions – it’s the “how” that they’ll pay for.

Hope that helps,

Moe

Alwyn
Pro
Posts: 282
Post Re: What to do next ?
on: September 18, 2011, 20:23

Hey Moe,

Somewhere I read that an eBook should show how to do something and not just present information. This struck me at the time as something important. Now I see from your message, a further tweak to this idea. I love your approach with the 3w’s in the free report and then the how in the paid course.

If I start work on my website layout with the opt in box etc, before I get the eBook done then how will I know the details of what to put in there ? This is what you have on keywordsblogger :

FREE 60-PAGE REPORT
4 PROVEN STEPS TO FINDING A PROFITABLE NICHE

Here’s just a small sample of what you’ll learn in this free report:
4 factors you must keep in mind when brainstorming a niche
6 ways to identify the burning problems that your market is facing (and will gladly pay to solve)
2 techniques for understanding your niche deeply

And when they click on the Get My Free Report button then they aint gettin nothin coz I aint got it yet. This wouldn’t be good.

I like that overlap pop up window (don’t know correct terminology) you have on keywordsblogger but I’ve noticed it doesn’t always come on when you go to your site. Why ? Are these good to have ?

In the free eBook, course or guide do you recommend putting in any audio from the interviews ? Or any video of you talking ?

Thanks, Alwyn

mmuise
Administrator
Posts: 387
Post Re: What to do next ?
on: September 19, 2011, 00:21

Hi Alwyn – you’re right about advertising the free report before you have it available. Best to wait until the report is ready!

The pop-up that you’re talking about is generated by a product called Pop Up Domination (Google it – I can’t remember the exact URL). It’s a nifty tool, and I know for a fact that it increases opt-ins (it also annoys a few people, but I see that as a small price to pay for much higher opt-ins).

Regarding audio/video in the ebook, I’ve never included any. I save that for the paid product. But if you want to be extra generous, you could throw in one audio along with the free report. It might increase sales…or it might not. It’s something you’d have to test.

Moe

Alwyn
Pro
Posts: 282
Post Re: What to do next ?
on: September 19, 2011, 03:25

OK, got it…..thanks for the excellent advice, Moe.

Regards, Alwyn

Alwyn
Pro
Posts: 282
Post Re: What to do next ?
on: September 28, 2011, 01:08

Good afternoon teacher Moe,

No activity here DOES NOT mean that I’ve been slacking off. On the contrary, I’ve been hard at work getting my writers in order and finishing off the interview procedure. Getting the right kind of writer is not an easy task, as they have to be able to write with the right content you have in mind, with the right style and at the right price. I’m slowly getting there. My interviewer has already given me a free transcription of one of the interviews (sound quality was bad) and this procedure seems straightforward. She knows of a woman who charges $1 per audio minute so I guess I will use her. Does it matter if only 2 of my 6 experts were interviewed ? The rest were done by email.

I have some questions about writing the eBook – in fact, this next step seems rather overwhelming at the moment. I went through your excellent eBook, “Finding a Niche: It Doesn’t Have to Be a Bitch!” but not much jumped out at me in terms of ideas for my eBook. Did you write it yourself ? Do you recommend that I model mine (health field) after yours ? If I could have something to model then it would be a heck of a lot easier. And a lot of the “how to” technical stuff, like getting screen shots in there, I don’t know how to do. What is a 5 day eCourse ?

And separately, I wanted to know how you target an audience group as in “baby boomers”. What I mean is, if say your niche is “Bedbugs cure” then many different ages, types of people could be interested in this niche. In this case your target audience would be all over the place and not just one type, age of people etc. – in this case you couldn’t say that your target audience is just “baby boomers”.

Thanks a million, Alwyn

mmuise
Administrator
Posts: 387
Post Re: What to do next ?
on: September 28, 2011, 13:14

Hi Alwyn – answers to your questions:

– Having 2 audio interviews is better than none. The remainder done by email should be fine.

– Regarding how to write your ebook, it’s simply a matter of using the expert interview content to answer the questions that you collected in your survey. Your customers will be looking for excellent content that addresses their most pressing questions – the structure is not as important.

– Regarding targeting an audience, it’s best if you read this blog post:

http://www.keywordsblogger.com/find-your-audience-how-to-identify-a-niche-audience-to-serve/

Moe

Alwyn
Pro
Posts: 282
Post Re: What to do next ?
on: September 28, 2011, 21:18

OK but where do I start with the eBook ? I need a step by step here as this is something totally new. I hope you can understand my concern – I need some guiding through this.

And what is a 5 day eCourse ? Is this something I should do ?

Thanks, Moe, Alwyn

mmuise
Administrator
Posts: 387
Post Re: What to do next ?
on: September 29, 2011, 13:31

I’m not sure what you mean by “where to start” with the ebook. You have two things to go by: (1) the questions that respondents asked in your survey. Your ebook should answer those questions; and (2) any useful ebooks that you’ve read in the past. How were those ebooks structured? You can follow the format of ebooks that you’ve personally liked.

The layout of your ebook should be very straightforward: brief intro section; then the following sections will answer the questions that people asked in your survey; then a wrap-up section.

A 5-day e-course is simply 5 autoresponder messages that you send to your list, one email per day. In each email you teach your subscribers something about your topic. While you’re educating them, you’ll also be positioning yourself as an expert. You can also make “softball” pitches for your product (e.g. “To find out how you can ___, check out my new ebook on ___. Click here to learn more”).

This is a good topic for a blog post. I’ll add it to the list!

Moe

Alwyn
Pro
Posts: 282
Post Re: What to do next ?
on: September 29, 2011, 17:59

Hey Moe,

What I mean is literally, what is the first thing I do, then the 2nd and so on. I have so little experience with this.

In item (2) above, “any useful ebooks that you’ve read in the past” – I haven’t read any eBooks apart from your bitch guide (hehe). But seriously, I don’t have really anything to fall back on. Do I just open up Open Office and start writing ? Do I copy and paste from my interviews etc ? Do I hire someone else to do it ? This seems overwhelming to me. Do I buy a course on how to write an eBook ?

Totally lost, Alwyn

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