Thanks for the info, jerhy – much appreciated!
Alwyn, answers to your questions:
(1) First of all, a point of clarification: you should be sending your completed product to the people who took your survey – not a ‘free guide’. The idea is this: in exchange for completing your survey, respondents get a free copy of your full product.
The easiest thing to do would be to just copy from this site and paste it into my own free guide but this would be plagiarizing and not kosher
I don’t advise you to plagiarize when putting together your product. Depending on your topic, the best way to get the content for your ebook (assuming it’s going to be an ebook), is for you to interview an expert, or hire someone to find and interview an expert. You would record the interview, have it transcribed, and then have the transcription cleaned up into an ebook. I have done this many times.
Before interviewing the expert, though, you would need to develop an “interview guide”. This is basically a document listing questions that you’re going to ask the expert. The questions in your interview guide would come from your survey data. You need to convert the themes that emerge from your survey into question format.
Example: say your niche is bed bugs, and you ran a survey asking landlords what information they’re looking for related to bed bugs. When looking at your survey data, maybe one of the themes that pops up often is how to get rid of bed bugs cheaply (i.e. without hiring an extermination company). You would then convert that theme into the question “What are the best ways to get rid of bed bugs cheaply?”, or “How can I get rid of bed bugs without hiring an extermination company?”
Do that with all of the themes that emerge from your survey, focusing on the themes that survey respondents said were “very difficult” to find information on.
(3) Regarding the format of your product, it completely depends on the needs of your niche. Most of my products are ebook/audio interview combos, but I am moving into online video now (which has a higher perceived value, so can have a higher price).
Hope that clears things up. Let me know…