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Author Topic: Im baaaaack !
Alwyn
Pro
Posts: 282
Post Im baaaaack !
on: June 2, 2011, 16:53

Hey Moe, I’m back in Canada now and in the process of getting high speed internet. I will be ready to go on June 8th and will be working furiously on my free guide to be given to my survey respondents. I’ve got a bit of catching up to do and be prepared for some questions coming your way : ) ! I hope you are having a nice spring, Alwyn. 😯

In the meantime, I have a few questions.

I’m gonna run with the approximate 58 survey responses that I compiled last month. Having gone through your EXCELLENT “Module 7g: How to Analyze Survey Data” video, I have somewhat organised my survey data and I am primed for the next step but I’m not sure what to do exactly. The Info Product Planning Checklist that you gave us is good but it is skeletal in nature and does not provide me with the nitty gritty, step by step instructions to creating my free guide. What I need are the details and step by step instructions.

So whad’ya think ? I’m VERY excited to continue this journey with you, Moe and I want to get ‘er done ASAP.

Thanks a bundle, Alwyn

mmuise
Administrator
Posts: 387
Post Re: Im baaaaack !
on: June 3, 2011, 13:53

Hi Alwyn – great to hear you’re back in Canada (for summer – good timing 😉

I agree that the Info Product Planning Checklist is skeletal. I think the best approach is for you to write down any questions you have while going through the checklist. Please post them here and I’ll put together a document (or video) answering all of the questions.

Moe

Alwyn
Pro
Posts: 282
Post Re: Im baaaaack !
on: June 5, 2011, 18:48

Hi Moe,

I have reviewed the data from my survey and I have a general idea about what topics need covering. I know where I can get the information to address these topics but I am not sure how I would go about this. The majority of the information is on an authority type website. The easiest thing to do would be to just copy from this site and paste it into my own free guide but this would be plagiarizing and not kosher. I also don’t want my customers to know of this authority site because this would take away my advantage. What about these two points and any others I need to know about ?

Also, the other question is should I even be writing this ‘free guide’ myself anyway ? Is it worth it at this point to hire a writer/researcher ? And on the survey ad page it reads, “…interviews are scheduled soon..” so do I have to interview people ?

And, the format/media options ? Would the easiest way be just a PDF ebook or video ? This will be afterall, just a ‘free guide’ that they will be getting for filling out the survey so I suppose I don’t need to knock their socks off. I do want the content to be hot though and I believe I have found that. As for the nuts and bolts of putting together an e-book- pdf style or video etc, I have no idea about how I would do this so need some detailed direction here with that.

Thanks as always, Alwyn in the Gulf Islands

jerhy
Newbie
Posts: 4
Post Re: Im baaaaack !
on: June 6, 2011, 01:25

Hi Alwyn,

Microsoft word 2007 allows you to convert your doc. document to pdf. Also, you can download Open Office 3.3 free online. Go to http://www.openoffice.org This program is Oracle’s answer to MS word. The download includes a text document (word) spreadsheet (Excel), Presentation (Power Point), Drawing (Paint) Database (My Sequel), Formula (calculator), and templates.

The tools and software menus are almost identical and if you know how to use Word, you will have no problem with Open Office. In either case, both programs give you the oportunity to export and save your document as a pdf format. The only restrictionis that it must be the final product as you cannot edit the PDF without using Adobe which is quite expensive.

Hope this helps you.

jerhy
Newbie
Posts: 4
Post Re: Im baaaaack !
on: June 6, 2011, 01:30

Hi Alwyn,

I forgot to mention “Export as PDF” can be found under the “file” menu in both applications.

Alwyn
Pro
Posts: 282
Post Re: Im baaaaack !
on: June 6, 2011, 20:49

Hi jerhy, thanks for the info. I don’t have Microsoft Word but I do have Open Office. Have you ever made your own eBook or eGuide ? And if so how did you do it ?

Thanks, Alwyn

And Moe, I would love to get your input on my post dated June 5th, ta.

jerhy
Newbie
Posts: 4
Post Re: Im baaaaack !
on: June 7, 2011, 02:02

Hi Alwyn,
I did. I created an outline, laid out the chapters, gathered my graphics, began writing and edited, edited and edited some more, had some trusted friends proof read the material, printed it and saved it to my files. All in all it took about 6 months. I used Adobe Acrobate for the finished product.

mmuise
Administrator
Posts: 387
Post Re: Im baaaaack !
on: June 7, 2011, 14:12

Thanks for the info, jerhy – much appreciated!

Alwyn, answers to your questions:

(1) First of all, a point of clarification: you should be sending your completed product to the people who took your survey – not a ‘free guide’. The idea is this: in exchange for completing your survey, respondents get a free copy of your full product.

(2)

The easiest thing to do would be to just copy from this site and paste it into my own free guide but this would be plagiarizing and not kosher

I don’t advise you to plagiarize when putting together your product. Depending on your topic, the best way to get the content for your ebook (assuming it’s going to be an ebook), is for you to interview an expert, or hire someone to find and interview an expert. You would record the interview, have it transcribed, and then have the transcription cleaned up into an ebook. I have done this many times.

Before interviewing the expert, though, you would need to develop an “interview guide”. This is basically a document listing questions that you’re going to ask the expert. The questions in your interview guide would come from your survey data. You need to convert the themes that emerge from your survey into question format.

Example: say your niche is bed bugs, and you ran a survey asking landlords what information they’re looking for related to bed bugs. When looking at your survey data, maybe one of the themes that pops up often is how to get rid of bed bugs cheaply (i.e. without hiring an extermination company). You would then convert that theme into the question “What are the best ways to get rid of bed bugs cheaply?”, or “How can I get rid of bed bugs without hiring an extermination company?”

Do that with all of the themes that emerge from your survey, focusing on the themes that survey respondents said were “very difficult” to find information on.

(3) Regarding the format of your product, it completely depends on the needs of your niche. Most of my products are ebook/audio interview combos, but I am moving into online video now (which has a higher perceived value, so can have a higher price).

Hope that clears things up. Let me know…

Moe

Alwyn
Pro
Posts: 282
Post Re: Im baaaaack !
on: June 11, 2011, 23:15

Sorry guys for not getting back to you sooner – I am in the process of getting my computer sorted and it’s a major pain in the #%$ !

To jerhy – congratulations on your eBook ! It sounds like you put a lot of work into it – how did it sell ?

To Moe – point (1), yes, thx for the clarification and reminder – I see now that it is the FULL PRODUCT, the whole shebang.
Point (2), at this juncture I am almost certain that I will take your advice and go the interview route – It worked for you so it can work for me.
Point (3), …video has the advantage of higher perceived value…got that.

As I said, I have to get my computer working first and then I’ll be able to get on this. Of course I will have a bunch ‘o questions for you Moe and I sure do appreciate you guiding me through this. The path through the mountains is starting to get steep again and I need my trusty Sherpa to guide me…: ) !

Muchas gracias, Alwyn

mmuise
Administrator
Posts: 387
Post Re: Im baaaaack !
on: June 12, 2011, 16:55

No worries, Alwyn. As mentioned, let me know your questions (when you get your computer working) and I’ll try to fill in the blanks.

Moe

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