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Author Topic: Need help - have a VERY large audience and potential product idea
Posts: 2
Post Need help - have a VERY large audience and potential product idea
on: May 8, 2011, 15:19

I spend a fair amount of time around a lot of “do-it-yourself” home repair people. I’ve been telling them about my plan to develop information products to sell and a large number of them have made the same suggestion – that I put together a rather comprehensive “how-to” manual on a topic that they are all interested in that (according to them) does not exist in the manner that they would prefer. They all state that all of the “how-to” information they want can be found on the internet but very few of them want to spend the time searching for the info. They would rather have it all organized in one place (i.e. a manual) where they can access it quickly and easily.

The issue I am having is that I seem to have an audience – “do-it-yourself” home repair people – but do not have a specific problem to focus on, rather there seems to be initial demand for one info product that focuses on addressing a number of the problems this group encounters.

All that being said, how, if at all, do I go about researching the potential demand of this type of “comprehensive manual” as opposed focusing on a specific problem.



Posts: 387
Post Re: Need help - have a VERY large audience and potential product idea
on: May 10, 2011, 13:24

Hi Kevin – apologies for the delay in responding to your question.

When you say that you’ve been telling people about your ideas, and they’ve been giving you feedback, how have you been communicating with them – do you have an email list? Have you been talking to them one-on-one?

If you’ve been speaking with people one-on-one, it would be risky (in my opinion) to launch a product based on their ideas – because their opinions might not represent the larger market. If you have a list of email subscribers from people who are scattered around the country (or globe), however, that would be a great resource to use.

If you can provide a little more info I can guide you further.


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