Some thoughts have crossed my mind and I’d like to get your feedback on them. These thoughts have popped up because I can’t adequately answer these three questions : What am I offering that others are not ? What sets me apart from my competition ? And why will people choose to do business with me instead of with others ?
To go ahead with my chosen niche and run the survey OR not.
The mother niche I am looking at is VERY competitive and even the many sub sets of this niche are bristling with competition. My rationale for entering this niche is as follows. If you assume that 80% of people are searching on the more common terms – the keywords that get huge traffic – then that leaves 20% who are searching on the more exoteric terms, the ones with much less traffic but since its a huge mother niche, these special terms still get decent volume. With that in mind , then, my plan is that it’s with these seldom searched on terms that I will pick up my traffic and give me a fighting chance to get people to follow me and for my site to rank in Google (with my website not my survey site).
With this assumption, brings up several points.
First, wouldn’t everyone always search on the most common terms first and then be exposed to the myriad of products available to them and pick those products ?
Second, there is drilled down and then there is REALLY drilled down into a niche. What I mean by that is there are some ‘micro niches’ that use different keywords and longer tail KW’s but essentially they are addressing the exact same problem/topic as the most common KW’s. Really drilled down would be where the KW’s meaning implies something totally different(unique) to the most common KW’s in that mother niche. I have the feeling that the latter is what is needed to make a go of it, yes/no ?
Third, having said all this, I need to ask myself if going ahead with this survey is going to be of value or not ? Will there be invaluable lessons that I will learn from running a survey even if the micro niche I have selected is totally off the mark, ie, WAY TOO COMPETITIVE ? Or should I just not bother running a survey with this niche and focus my attention on finding another niche that is not so competitive ? But aren’t all the best niches (desperate buyers that have all the criteria that you list) going to be hyper competitive ? How do you deal with this ?
Thanks Moe and I look forward to your response as I am in a bit of a quandary at present, Alwyn