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Author Topic: Module #7c - The first survey question
Alwyn
Pro
Posts: 282
Post Module #7c - The first survey question
on: March 18, 2011, 08:15

Hi Moe,

I’m not totally clear about how to select the perfect niche phrase for the first survey question. You picked ‘snoring exercises’ after initially going with ‘exercises to cure snoring’, changing it thinking that the first choice wasn’t clear enough. How about ‘snoring exercises to cure snoring’ (a bit redundant but clear) or ‘anti-snoring exercises’ (like that one) or ‘stop snoring exercises’ ?

How important is it, to get this phrase just right ? ( I suppose you won’t really know until you try it 😮 ) And would it be best to have a stronger intent word like say, ‘cure’ over something like ‘treatment’ etc ? Are there any rules to follow here?

Thanks, Alwyn

mmuise
Administrator
Posts: 387
Post Re: Module #7c - The first survey question
on: March 21, 2011, 06:09

“( I suppose you won’t really know until you try it :)”

Exactly!

There are no other rules to follow here – just put up a survey and see what happens. If your conversion rate (i.e. the % of visitors who are completing the survey) is below 5%, you can play around with things like using “cure” versus “treatment”, but that’s only if your conversion rate is terrible.

Moe

Alwyn
Pro
Posts: 282
Post Re: Module #7c - The first survey question
on: March 22, 2011, 03:50

Ok, just take a calculated stab at it and see what happens – conversion rate low, then modify.

Thanks, Moe,

Alwyn

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