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Author Topic: Entering a competitive niche
Alwyn
Pro
Posts: 282
Post Entering a competitive niche
on: March 5, 2011, 10:17

Hi Moe the Educator,

If we enter a super competitive niche won’t it be difficult to rank on the first page of Google ? How do you get around this ?

Thanks, Alwyn

mmuise
Administrator
Posts: 387
Post Re: Entering a competitive niche
on: March 5, 2011, 20:57

Hi Alwyn – it certainly will be difficult to rank on the first page of Google. If you’re intent on entering a super-competitive niche, you have one of three options:

(1) Suck it up, and expect to take a long time to rank (and make money)
(2) Make pay-per-click advertising your primary traffic-generation tactic (which might be expensive, especially when you’re first learning PPC)
(3) Choose another niche!

Unless you have previous experience in a niche (e.g. you’re a doctor with experience in developing weight loss programs), I’d choose a niche that isn’t too competitive for your first niche.

Here’s a quick way to tell how competitive a niche is: type that niche’s primary keyword into Google. Keep clicking the “search” button, and looking on the right-hand side for the ads. If you see more than two pages of ads, I’d consider it a pretty competitive niche.

Moe

Alwyn
Pro
Posts: 282
Post Re: Entering a competitive niche
on: March 6, 2011, 09:05

Whoa nelly !! Crikey !

First, by primary keyword do you mean the mother niche term say “cancer”, if your micro niche was “macrobiotic cancer diet ” ? And second, by ‘keep clicking the “search” button’, do you mean selecting the page number at the bottom of the screen ? If so then a niche like “cancer” still has ads on page 57 and probably counting ! Yikes !

Even the micro niche “macrobiotic cancer diet” that only returns 111,000 results, still has a massive amount of ads going on page 28 and counting !

The niche that I am considering (not cancer) is also VEEEEERY popular !! Hmmmmm…..

Alwyn in slight shock…

mmuise
Administrator
Posts: 387
Post Re: Entering a competitive niche
on: March 6, 2011, 19:22

No, by primary keyword I mean the main keyword that you’ll be targeting for your site.

Re. clicking the search button, sorry, I should have been more clear – yes, I mean selecting the page number at the bottom of the screen.

You might want to do a search on Google in various countries to see what the # of ads are in different countries. When I do a search on Google.com from here (Canada) for the term “macrobiotic cancer diet”, I only see five ads (with no ads on page 2).

To be able to do a search on Google in different countries, download this Firefox extension (it’s brilliant!):

http://www.redflymarketing.com/internet-marketing-tools/google-global/

Moe

Alwyn
Pro
Posts: 282
Post Re: Entering a competitive niche
on: March 7, 2011, 04:13

Hey Moe,

So I downloaded the redfly app and when I used it on Google, location Canada, I got only 3 ads in total, for the term “macrobiotic cancer diet”. On the first page there is only one ad, “medmacro”, on page 2 there were 3 ads, ‘issels”, “….yippie” and “medmacro” (again). And then on page 3, the same three ads popped up again and this continued into the next pages etc. It seems then, that Google likes to repeat ads on following pages.

With this in mind, how would your comment “if you see more than two pages of ads” apply ? Would this mean then, that if you see more than 2 complete pages(8 ads/page) of DIFFERENT ads then it would a pretty competitive niche ?

When looking at “macrobiotic cancer diet” in Google, in the default setting, from China, I get 11 separate ads that rotate randomly through each page. So with the above numbers this niche would generate 1.27 pages of ads and therefore would not be that competitive ? Do u agree with this assessment ?

Thanks a lot-ski, Alwyn

mmuise
Administrator
Posts: 387
Post Re: Entering a competitive niche
on: March 7, 2011, 18:01

There’s no hard-and-fast rule here, Alwyn (as with any aspect of IM). The guidelines I set are just that – guidelines.

Bottom line: I wouldn’t consider 2 pages of different ads competitive. But you’ll never know until you launch a campaign and see what happens.

Alwyn
Pro
Posts: 282
Post Re: Entering a competitive niche
on: March 8, 2011, 03:45

Very good, thanks, Moe. It really helps me go through this steep learning curve and the process by being able to bounce ideas off of you – it really helps to clarify and gives me the poise for action so again thx, Moe, Alwyn

mmuise
Administrator
Posts: 387
Post Re: Entering a competitive niche
on: March 8, 2011, 20:37

My pleasure, Alwyn. Let us know when you launch your campaign.

Alwyn
Pro
Posts: 282
Post Re: Entering a competitive niche
on: April 23, 2011, 05:55

April 22nd, 2011, 10:04pm (CST), campaign launched ! So far got one ad – exact same as in the tutorial – and two ad groups. When complete will have between 15 – 50 ad groups and one more ad (split testing).

On this forum in “Introduce Yourself” on Feb. 9th, 2011, my goal 10 was “launch my website by April 1st, 2011”. At the time I was not totally clear that a survey is the first major item to be lauched so I consider my ‘survey’ to replace ‘website’. If anyone thinks that is cheating, then let me know ! 😀 Even though it’s now 3 weeks past – I ain’t complainin’ – I’ll take it.

Let it be known that I was comin’ from almost nothin’ when I started back in February, on the Niche Sherpa course and by chipping away everyday (2hrs 3min of IM work, on average everyday, since Nov. 15th, 2010), following Moe’s instruction and staying focused, I at last scaled the first of many peaks, on the mtn. trail to internet riches.

All systems go ! Alwyn, out.

mmuise
Administrator
Posts: 387
Post Re: Entering a competitive niche
on: April 23, 2011, 12:40

Congrats, Alwyn – that’s great news! Let us know how the survey goes.

Moe

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