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Author Topic: Module #7f - Split Testing
Alwyn
Pro
Posts: 282
Post Module #7f - Split Testing
on: March 5, 2011, 10:12

You said we need to create two ads for each ad group (split testing). What specifically would you change in your ‘snoring exercises’ ad group ad ? Would the 2nd ad link to the same web page ?

Gracias, Moe, from Alwyn in China

mmuise
Administrator
Posts: 387
Post Re: Module #7f - Split Testing
on: March 5, 2011, 21:04

The rule-of-thumb for creating split-test ads is to make the two ads completely different in the wording that you use (in other words: don’t write two ads that use the same words, and just change a single word in one of the ads).

I use an excellent ad writing cheat sheet from ROI Revolution. You can download it here:

http://www.domainmethods.com/jing/ebooks/Adwords/adwriting.pdf

And yes, the 2nd ad would link to the same web page.

Moe

Alwyn
Pro
Posts: 282
Post Re: Module #7f - Split Testing
on: March 6, 2011, 08:40

Ok, got that, thanks Moe and I’ll check out that link.

Alwyn

PS: I posted two other questions, yesterday – I’m not sure if you missed them – they are filed under Module #7, regarding the free report and the right mix of keywords. I’d love to get your, as always, valuable feedback on them, ta, big guy.

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