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Author Topic: Module #7f : How to determine the right mix of keywords when driving traffic to a survey ?
Alwyn
Pro
Posts: 282
Post Module #7f : How to determine the right mix of keywords when driving traffic to a survey ?
on: March 5, 2011, 09:51

Hi Moe, really enjoying your GREAT videos in this section ! All killer, no filler !

What kind of keywords do you want to make sure you are advertising on, in order to maximize your efforts, when driving people to your survey with a PPC campaign ? Do we need to be cognizant of the 5 stages of the Awareness Ladder at this point ? Do we need to know the structure that our site will take to maximize the effectiveness of the campaign ? I keep thinking that the seed list should consist of as many ‘buy’ keywords as possible but after reading your latest blog (excellent btw), this might not be the case. How do we make sure we have the right mix of keywords in our list ?

Also, if your ‘Default bid (max CPC)’ is between $0.25 – $0.50, I imagine that most of the buy keywords (and any other keywords above this price) would be screened out anyway ? Yes ? Does this matter ?

Thanks, Alwyn

mmuise
Administrator
Posts: 387
Post Re: Module #7f : How to determine the right mix of keywords when driving traffic to a survey ?
on: March 6, 2011, 19:45

I would make sure the keyword list is as broad as possible, Alwyn, while still being relevant to your niche. To use my “snoring exercises” example, I would include keyword that are broad (such as “cure snoring”), but also specific (such as “buy mouth guard for snoring”).

This is especially important if you’re going to run your surveys on Yahoo/Bing (which is almost a necessity these days, because Google is really cracking down on surveys). On Yahoo/Bing you’ll get less traffic than Google, but traffic tends to be cheaper (in my experience). So you can afford to experiment a little and make your keyword list broad.

The bottom line is this: if you have a keyword list that is too narrow when you start out, you might miss out on keywords that turn out to be winners (even ones that you thought would be losers).

Moe

Alwyn
Pro
Posts: 282
Post Re: Module #7f : How to determine the right mix of keywords when driving traffic to a survey ?
on: March 7, 2011, 05:09

Ok, i got it, thanks.

Alwyn

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