Hi Theresa,

I’m not sure how accurate Market Samurai is but Moe says it’s a decent tool to see how difficult keywords will be to rank for in SEO. I’ve had a quick look at
it (due to its mention in the KeywordsBlogger article, The Awareness Ladder) and it seems like a good choice if you want to focus on SEO with your keywords and have a tool do all the work for you. It may be a faster way to optimize your keywords but since the tool does everything for you, you may not learn the fundamentals of keyword research and SEO which are probably important to know and which you could learn for a fraction of the cost, if not
for free elsewhere (Market Samurai is only free for the first 12 days, then its $97 with their action plan).

Since everything is marketing, they are trying to sell you their product so they
keep hammering home the importance of SEO etc but there are other ways to get
traffic to your website, namely, PPC.

I think it all depends on what you want to do. For most people building a website they
have to use PPC at first to get traffic and then slowly they build their SEO
ranking as they build up their website.

I’m going to focus on SEO later, whenever I come to that bridge. Hope this helps, Alwyn

I love my Market Samurai. It is very good value for analysing keywords.

It seems quite accurate when comparing to Google adwords tool. You do need to be careful about making sure you are using the measure you think you are using. A broad match and a phrase match are very different animals.

One of the really useful functions is the finding content tool. Just put in a keyword phrase and MS will find a bunch of blogs and articles using the term, so you can create your own article or post from the important facts.

The SEO competition module is really good – you can also analyse all their backlinks.

I would really recommend this software and given the free trial (I thought it was 30 days), it’s really worth checking out.

The only downside is it can be complicated. It takes a bit to really master all the features. Not good to just blindly accept the figures. They have a lot of free training videos you can check out before hand.

I use Market Samurai and Long Tail Pro, both have some excellent features but I have an idea that LongTail Pro is more ‘up to date’ and the website has a lot of good ideas on a regular basis.
My opinion is that Market Samurai has ceased new development and is merely trying to stay current., there is very little new on their website and all of their promotional material is devoid of anything to do with Market Samurai.