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Author Topic: A bare bones affiliate site
Alwyn
Pro
Posts: 282
Post A bare bones affiliate site
on: February 23, 2011, 07:27

Sherpa Moe,

I’m jumping ahead of myself a bit here but I need a grasp on the big picture to guide me.

I’m getting a tad restless and I want to get in the game ASAP. I’m thinking of affiliates as a way to get my feet wet but my vision is foggy – I can’t get a clear picture of what my affiliate site will look like (apart from looking absolutely fabulous of course 😀 ).

When putting up a very basic affiliate site, what are the most important elements to include ?

What must be on the landing page ?

Of the 3 or 4 affiliates that I am considering which ones do I pick ?

What sort of conversion rate can I expect ?

How realistic is it that people will go from my landing page, click on the affiliate link, go to the affiliate website and buy the product ? I’m having a tough time believing they would do this.

The niche I am considering is in the health field so do I need to provide good free content at first before I try to sell them? How do I deal with content ? I was thinking of reviews as part of the content.

I realize that there is a lot here but I wanted to put it out there so that you can give me your (as always) expert advice on how I should proceed.

Thanks so much-ski, Alwyn the Curious

mmuise
Administrator
Posts: 387
Post Re: A bare bones affiliate site
on: February 23, 2011, 15:22

Alwyn, here are the answers to your questions (marked with a * ):

When putting up a very basic affiliate site, what are the most important elements to include ?

* At a minimum, you’ll need these pages: About, Contact, Disclaimer, Site Map. You should also have at least ten pages of content, i.e. articles that provide answers to basic questions that your audience has.

Note: I’m currently writing a post for my blog that describes what elements to include on a site. Look for that post in the next few days.
What must be on the landing page ?

Of the 3 or 4 affiliates that I am considering which ones do I pick ?

* Have you gone through the video for Module #8, Finding and Developing Offers? That module covers this question.

What sort of conversion rate can I expect ?

* It completely depends on the specific niche you’re targeting, how well your site is set up, how good your copy is, etc. There’s absolutely no way I (or anyone else) could predict your conversion rate without knowing something about your market and your site.

By the way, have you used the market viability calculator at http://askhowie.com/tools/searches.htm (also mentioned in one of the Modules)? That’s a great tool for figuring out what conversion rate you’ll need to make a particular income.

How realistic is it that people will go from my landing page, click on the affiliate link, go to the affiliate website and buy the product ? I’m having a tough time believing they would do this.

* You’ll never know until you put up a website. Clickbank.com processes over $1 million in sales of e-books and software every single day. Many of those sales are made by affiliates.

The niche I am considering is in the health field so do I need to provide good free content at first before I try to sell them? How do I deal with content ? I was thinking of reviews as part of the content.

* You absolutely need to provide good free content before you try to sell to them. People don’t buy from people they don’t trust, and good content is a way to build that trust.. Think of it this way: would you buy from a website that just had a “Buy Now” button?

I’m not sure what you mean by “How do I deal with content?” What aspect of content?

Moe

Alwyn
Pro
Posts: 282
Post Re: A bare bones affiliate site
on: February 24, 2011, 06:39

Thanks for your complete answer, Moe the Learned.

My response,

I see… 4 key ingredients and content – very good. I look forward to your blog post.

I have gone through Module # 8 and I will go through it again.

Yes, on a side note to my question about the conversion rate, I think that being an affiliate is a numbers game and the more search volume you have in your niche the better chance you have of making it work.

Yes, Howie’s tool is neat and I have played around with it. (oops…did I just say that !)

Yes, that $1 million in sales per day is a colossal number and very encouraging ! I want some of THAT action !

The 2nd to last paragraph is stg that I am going to have to ponder. I want to monetize ASAP and I will put on my thinking cap to see how I can get around this little ditty.

The aspect of content that I was referring to is being able to pump out high quality content in a niche that I am not an expert in. I have some ideas about how to address this and it is another hurdle that needs some thinking time.

Alwyn….in progress

mmuise
Administrator
Posts: 387
Post Re: A bare bones affiliate site
on: February 24, 2011, 15:17

“Yes, that $1 million in sales per day is a colossal number and very encouraging ! I want some of THAT action!”

I think that’s exactly the attitude that successful IMers have. They don’t think “aw gee, this is so hard, there are so many obstacles”. Instead, they think “there’s a big pot of money out there, and I’m going to get my share!”

I remember reading a review of Donny Deutsch’s autobiography (Deutsch is an American IM mogul, and hosts a talk show called “The Big Idea”). I haven’t read the book, but apparently when Deutsch is faced with a challenge, his asks himself this question: “Why not me?”

In other words, he thinks “other people are successful at X, why shouldn’t I be”? I think that’s a wonderful way to look at things: the people who are successful are no better than me. I’m going to take a piece of that pie!

Regarding how to monetize ASAP: put Adsense on your site, and focus on getting traffic. Then, once you start getting traffic and making a little money from Adsense, use that money to hire an article writer to start cranking out content for you. You can find a full-time writer for $300-$400 per month (or $150 – $200 part-time) through a freelance website like oDesk.com. If you’re not comfortable spending that amount straight away, buy content on a per-article basis.

If I could go back to the beginning of my online business, the ONE THING I would do differently would be to immediately re-invest my profits, by hiring outsource staff. I wasted a couple of years by not doing this. Don’t make my mistake!

Moe

Alwyn
Pro
Posts: 282
Post Re: A bare bones affiliate site
on: February 26, 2011, 07:15

Yep-per and to add to that… ya gotta have faith, ya gotta persist and you have to focus in on exactly what you want.

Yes, focus on getting traffic…ic…and getting some cash from Adsense….that is on my to-do list.

With a content site, if its a no-no to try to sell them right away, does that mean that there should be no affiliate links on your page…period ? Or it just means that you don’t push them onto your affiliates at this early stage ?

And what kind of site(a blog, a review-type site, a shopping-type site, etc) works best for full on affiliate action, right out of the gate ?

Outsourcing looks to be the way to go – leverage by delegation.

Thanks for the hot tips, Moe, Alwyn

mmuise
Administrator
Posts: 387
Post Re: A bare bones affiliate site
on: February 26, 2011, 18:59

“With a content site, if its a no-no to try to sell them right away, does that mean that there should be no affiliate links on your page…period ? Or it just means that you don’t push them onto your affiliates at this early stage?”

You should definitely have affiliate links. But also have links to valuable content that DON’T have affiliate links (including other pages on your site). This builds credibility.

“And what kind of site(a blog, a review-type site, a shopping-type site, etc) works best for full on affiliate action, right out of the gate?”

This depends on the keywords you’re targeting. I’ll be publishing a post on Monday that covers this concept, using something called the “Awareness Ladder”. It’s a pretty cool concept developed by Ben Hunt (one of the guys interviewed in Ken McCarthy’s interview series (http://www.thesystemseminar.com/2011/pre/).

Moe

Alwyn
Pro
Posts: 282
Post Re: A bare bones affiliate site
on: February 28, 2011, 04:02

Cool, Moe….thanks for clearing that up.

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