Alwyn, here are the answers to your questions (marked with a * ):
When putting up a very basic affiliate site, what are the most important elements to include ?
* At a minimum, you’ll need these pages: About, Contact, Disclaimer, Site Map. You should also have at least ten pages of content, i.e. articles that provide answers to basic questions that your audience has.
Note: I’m currently writing a post for my blog that describes what elements to include on a site. Look for that post in the next few days.
What must be on the landing page ?
Of the 3 or 4 affiliates that I am considering which ones do I pick ?
* Have you gone through the video for Module #8, Finding and Developing Offers? That module covers this question.
What sort of conversion rate can I expect ?
* It completely depends on the specific niche you’re targeting, how well your site is set up, how good your copy is, etc. There’s absolutely no way I (or anyone else) could predict your conversion rate without knowing something about your market and your site.
By the way, have you used the market viability calculator at http://askhowie.com/tools/searches.htm (also mentioned in one of the Modules)? That’s a great tool for figuring out what conversion rate you’ll need to make a particular income.
How realistic is it that people will go from my landing page, click on the affiliate link, go to the affiliate website and buy the product ? I’m having a tough time believing they would do this.
* You’ll never know until you put up a website. Clickbank.com processes over $1 million in sales of e-books and software every single day. Many of those sales are made by affiliates.
The niche I am considering is in the health field so do I need to provide good free content at first before I try to sell them? How do I deal with content ? I was thinking of reviews as part of the content.
* You absolutely need to provide good free content before you try to sell to them. People don’t buy from people they don’t trust, and good content is a way to build that trust.. Think of it this way: would you buy from a website that just had a “Buy Now” button?
I’m not sure what you mean by “How do I deal with content?” What aspect of content?