Joe here. I have a question about naming a new site. In the past before the Googles Algo. I always went for EMD (Exact Match Domain) names. But once my game room site got hit I figured that EMD was part of my problem – going with game-room-decorating-ideas.com wasn’t the best thing – of course that was done back in 2005.
Now to the present – If I decided on a niche for example: cure back pain. I find that the numbers are decent and want to name my site. Now days would it be better to go with an EMD name like: curebackpain.com or cure-back-pain.com.
OR would it be better to be a little more unique like Joe’scureforbackpain or backpainfixer or takeyourbackback.com
So do you think it’s better to be unique and catchy or better to have the exact match domain name?
My thoughts were that if you’re using PPC that it may not matter what you call your site. BUT if I wanted organic search traffic in the future wouldn’t it be better if I came up with a unique name?
Also I’ve read that domain name length is very important, the shorter around 8 characters give or take a few is better than longer and also that adding dashes is a no-no too.
I just wanted to get your thoughts on the subject because even while I’m researching niches, in the back of my mind I have domain names swirling around and it drives me crazy. I’ll hit Godaddy and just start checking them out, again wasting more time.
I haven’t gone through all the NicheSherpa pages in detail yet, but if there isn’t a section on this type of problem maybe it could be one to add. Just a suggestion. In any case it’s something that weighs on my mind.