I installed Market Samurai and got to play with it for several hours. I did this in conjunction with watching the following categories of videos:
– Keyword Research
– SEO Competition
First of all, the trial period wasn’t long enough for me to evaluate so I’m not purchasing it yet, if at all. I will say that their scarcity marketing is good. I got the message of ‘if you don’t by this product, your online business will fail.’
Anyway let me get into the software itself. It included several modules, but I focused on the ones that pertain to Moe’s homework assignment (KW research & SEO competition).
KW research: I like how you can generate a huge list of keywords, and quickly filter them. I also like the various data fields that let you see things like total searches vs. SEO Traffic (actual searches), SEO Value (daily dollars I think), and Title & Anchor Competition . It appears that having all of the data on one screen saves time as their marketing message states, but I’m not sure how much. I need to play with Moe’s KW Tool and compare once I get to that module.
SEO Competition: This looked pretty impressive to me. You can quickly compare various types of data for the top ten sites (Google search results) on one screen. Some of these include: domain age, page rank, keyword in title, keyword in URL, etc,. It’s also color coded so you can size up the competition in less than five seconds. What a time saver!
The software is interesting from what I saw. However, I wasn’t absolutely convinced that I have to have it. In fact after reading Moe’s post above, I decided to think about it more, and just go through the Niche Sherpa process before doling out money for something that I don’t fully understand.
Market Samurai helped in that I made some needed changes to my site. As far as current niche research goes, I’ll hold off on it until I have a better understanding of Internet Marketing.