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Author Topic: Bogus solutions to problems but big sellers.
Alwyn
Pro
Posts: 282
Post Bogus solutions to problems but big sellers.
on: February 11, 2011, 08:36

I’ve noticed that many products that people are buying are not necessarily very good. I can’t see myself promoting a product as an affiliate if I KNOW its basically garbage. Of course, I am a mercenary here and it’s all about business BUT I would feel a heck of a lot better getting into products that actually do some real good. Has this been an issue for you, teacher Moe ? And if so how do you address it ? Thx, Alwyn

mmuise
Administrator
Posts: 387
Post Re: Bogus solutions to problems but big sellers.
on: February 12, 2011, 17:06

Great question, Alwyn, because there are a LOT of crappy products on the web.

Obviously, it doesn’t make sense – ethically or business-wise – to promote bad products. But sometimes it’s difficult to tell if you should dump a product. For example, I promote one product as an affiliate, and I’ve had customers email on both sides (some love it, others say it doesn’t work). So, because some people appreciate it, I’ve kept promoting it (luckily it’s a Clickbank product, so there’s a refund policy).

Bottom line: if your research shows it’s a complete scam, obviously don’t promote it. But if youve seen some (legitimate) positive feedback, give it a try.

Moe

Alwyn
Pro
Posts: 282
Post Re: Bogus solutions to problems but big sellers.
on: February 12, 2011, 21:36

Thanks for answering my question, Moe-ski. Don’t promote bad products yet don’t worry about something that may be questionable unless you get a lot of negative feedback from your customers.

I guess my concern is that most people may not “get” the solution that I want to offer because of their belief systems about “new” or generally perceived to be “radical” approaches. If I could somehow convince them to switch to the better way of dealing with the problem then they would almost certainly see miraculous results. I am sure that a survey would clear this up for me.

mmuise
Administrator
Posts: 387
Post Re: Bogus solutions to problems but big sellers.
on: February 13, 2011, 02:49

I think a survey would definitely put you in the right direction, Alwyn – but I would also caution you against trying to “convert” people to a new way of doing things, if they’re not ready for it. Marketing is all about reducing friction. If you introduce a radical solution to people when they’re not in the frame of mind to accept it, you’ll just make the sales process harder. The approach I take is simply to find out exactly what solutions people are looking for, then find a way to give it to them.

Moe

Alwyn
Pro
Posts: 282
Post Re: Bogus solutions to problems but big sellers.
on: February 13, 2011, 03:49

TOTALLY understand THAT (now) ! Ken McCarthy talks about exactly that in Lesson 5 : The REAL secret of marketing… Great minds think alike ! Alwyn

chrisg
Newbie
Posts: 11
Post Re: Bogus solutions to problems but big sellers.
on: August 31, 2011, 04:31

How do you know if an affiliate product works. Do you buy it and use it yourself? That would seem to get expensive, but how do you really know unless you’ve used a product? Use it then send it back under the warranty?

mmuise
Administrator
Posts: 387
Post Re: Bogus solutions to problems but big sellers.
on: August 31, 2011, 13:04

Hi Chris – there are two solutions to this problem: (1) as you suggest, you can buy the product and test it out yourself, or (2) you can only promote products from a vendor that you trust/has credibility. If you’re new to a niche, you might have to do some research to determine the credibility of a vendor (just doing a google search for the vendor’s name will often turn up useful background info).

Moe

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