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Author Topic: >30,000 searches/mth clarification
Alwyn
Pro
Posts: 282
Post >30,000 searches/mth clarification
on: February 11, 2011, 05:15

Hi Moe, really enjoying the course so far !

In the first step of ‘zeroing in on high-potential problems’, ‘is the niche large (enough) and stable’ you said that there should be > 30,000 searches/mth, with exact match on. What do you mean by that exactly ? Do the keywords have to imply intent to solve a problem AND be more than 30,000 searches ? With your example, ‘how to stop snoring’ (18,100 searches) this has intent but does not meet the 30,000 rule.

Also with location, you keep it in US, why ?

And with broad/exact match types, later on when it comes time to bid on keywords for PPC, is it best to bid on exact match keywords or broad ? What’s the difference ?

Thanks again and I’m likin the slideshow/video/audio format !

Alwyn ūüėģ

mmuise
Administrator
Posts: 387
Post Re: >30,000 searches/mth clarification
on: February 12, 2011, 16:57

Thanks for your feedback on the course, Alwyn, and for opening up this topic!

Answers to your questions:

(1) “Exact” match is a setting on the Google Keyword Tool that allows you to see the number of searches that were performed for *exactly* the term you’re searching. In contrast, “Broad” match shows the number of searches that were performed for exactly the term you’re searching for AND related terms.

Example: I search for the term “cure snoring” in the Keyword Tool. If I select Exact from the left side of the screen, the Tool will only show me the number of searches that were done the previous month for that exact term. If I leave the default setting on (Broad), the Tool will show me a higher number if searches for that term – but that number could include searches for “cure my snoring”, “cure snoring now”, etc.

The 30,000 rule of thumb (and as I say in the video, it’s only that) includes ALL keywords, not just ones that imply intent to solve a problem. In my experience, there aren’t many niches that have keywords that imply intent to solve a problem with more than 30,000 searches per month.

– Regarding the location setting I use for the Keyword Tool, I set it to the US because that’s the largest search market for most niches.

– Regarding match type for the PPC campaign, I use all 3 match types on Adwords (although I’m using Yahoo for surveys these days, because Adwords has really become restrictive). I’ll cover that in an upcoming video in the “Survey Researcher” module).

Moe

Alwyn
Pro
Posts: 282
Post Re: >30,000 searches/mth clarification
on: February 12, 2011, 21:17

Ok, thanks Moe for answering my query. I had understood the “exact” and “broad” match types part but I was not clear about what, >30 K searches/mth “in your niche” meant. So now I see that it refers to the highest chunked up word to describe your niche. So for example if my niche (what I wanted to focus on) was “snoring mouthpieces” (perhaps I had found a revolutionary product) then the 30,000 rule wouldn’t apply to that but to the top keyword or highest chunked up keyword, snoring. Am I correct ?

The 2nd and 3rd questions were answered, thanks.

Alwyn, out.

mmuise
Administrator
Posts: 387
Post Re: >30,000 searches/mth clarification
on: February 13, 2011, 02:56

Short answer: yes. But it’s still necessary to do the niche research (the Private Investigator and/or Survey Researcher approach) to find out if there is a gap in the market.

Moe

Alwyn
Pro
Posts: 282
Post Re: >30,000 searches/mth clarification
on: February 13, 2011, 03:52

Yes, EXACTLY, got it ! Thx, Guru Moe, Alwyn

VincenzoFr-
ancia
Newbie
Posts: 4
Post Re: >30,000 searches/mth clarification
on: February 8, 2015, 18:57

How do I change my display name on the forum?

mmuise
Administrator
Posts: 387
Post Re: >30,000 searches/mth clarification
on: February 9, 2015, 01:27

Hi Vicenzo – if you look at the top of the Forum page you’ll see a link to “Edit Profile”. Click that and you can change your Nickname.

VincenzoFr-
ancia
Newbie
Posts: 4
Post Re: >30,000 searches/mth clarification
on: February 14, 2015, 18:16

In your eBook you say: “Type the main keywords related to your problems in the Google Keyword Tool, and see if there is a reasonable amount of searches for each keyword (e.g. greater than 30,000 searches per month for the highest-volume keywords).”

Does this mean that the combined keywords should add up to approximately >=30K searches/month, or just that the main keyword you try to rank for must be >=30K/month?

In the Keyword¬†Competition¬†Analysis¬†Checklist you say that: “Narrow¬†seed¬†list¬†down¬†to¬†keywords¬†that¬†satisfy¬†these¬†criteria: Minimum¬†1,000¬†exact‚Äźmatch¬†searches¬†per¬†month. Minimum¬†cost‚Äźper‚Äźclick¬†of¬†$1.00¬†

Sorry, I’m just plain confused about these. Hope you can clarify this. Thanks in advance.

mmuise
Administrator
Posts: 387
Post Re: >30,000 searches/mth clarification
on: February 15, 2015, 07:58

This is a constantly-changing topic, Vince. The biggest change is that Google is now showing only exact-match search volume in their Keyword Planner. They used to offer the option of seeing broad match, phrase match, OR exact match – but now you can only see search volume for exact match.

Choosing a cut-off number is arbitrary, anyway – it really depends on the niche. If I was a yacht broker, search volume of 5,000 per month would probably be plenty. But selling a $47 ebook on how to cure acne would require a lot more searches, simply because I’m making a lot less selling an acne ebook than the commission on selling a yacht.

If you can give me some idea of the niche(s) you have in mind, I can help further.

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