Thanks for your feedback on the course, Alwyn, and for opening up this topic!
Answers to your questions:
(1) “Exact” match is a setting on the Google Keyword Tool that allows you to see the number of searches that were performed for *exactly* the term you’re searching. In contrast, “Broad” match shows the number of searches that were performed for exactly the term you’re searching for AND related terms.
Example: I search for the term “cure snoring” in the Keyword Tool. If I select Exact from the left side of the screen, the Tool will only show me the number of searches that were done the previous month for that exact term. If I leave the default setting on (Broad), the Tool will show me a higher number if searches for that term – but that number could include searches for “cure my snoring”, “cure snoring now”, etc.
The 30,000 rule of thumb (and as I say in the video, it’s only that) includes ALL keywords, not just ones that imply intent to solve a problem. In my experience, there aren’t many niches that have keywords that imply intent to solve a problem with more than 30,000 searches per month.
– Regarding the location setting I use for the Keyword Tool, I set it to the US because that’s the largest search market for most niches.
– Regarding match type for the PPC campaign, I use all 3 match types on Adwords (although I’m using Yahoo for surveys these days, because Adwords has really become restrictive). I’ll cover that in an upcoming video in the “Survey Researcher” module).