I ran the PPC campaign for about a week or so and once I got to my limit ($200), I pulled the plug. I was able to get around 102 new subscribers from this. I got 1 sale from this campaign – the customer bought as soon as she was sent to my salespage after clicking on the ad.
I now have my autoresponders up and running and they are going out to a total of about 182 people. The emails are mostly content only with the occasional affiliate link to a vendor’s salespage. My list is growing at the rate of about 3 subscribers per week.
I have been adding a new post to my blog every 5 days and notifying my list by email.
I know that I have to determine if I can sell my eBook before committing to this niche. About 128 new people have got the series of autoresponders where I gave the link to my salespage and so far only 1 person has bought (attributed to the emails).
Is this enough people to make my decision?
So far I have sold 3 eBooks. I need more traffic and I need to sell more eBooks. Do I have no choice but to start the PPC campaign again and this time make it more efficient? It would appear to me that the thing has to pay for itself by selling enough product to make up for the ongoing ad costs. The first time through I was not able to even come close to this.
One of my other sites in the exact same niche as my main site is starting to pull in organic traffic – now ranked #2 in Google for the domain match keyword. She pulled in 499 visits in the past month. This site is not optimized because I am waiting to see if I should commit to this niche first. Should I still wait before optimizing this puppy?
Thanks as always, Alwyn
P.S. How is your Adsense project coming along?
Fresh Update: Just had another sweet sale! This time from my autoresponder series – the 3rd email in the series – the first link out to my salespage. So that is 2 sales now from my emails, 1 from PPC and 1 out of the blue = 4 total